An enthusiastic journey to discover the origins of coffee in an effort to select the best varieties all around the world – this is the starting point of the life cycle of Caffè Roma™. The individually
selected beans are not only the result of automated processes, machines and calculations but also reflect the natural aromas, faces of people, and cultures of the distant lands of origin, such as Columbia, Costa Rica, Brazil, Jamaica, Kenya, India, Guatemala, and Ethiopia.
The entire lifecycle is subject to rigorous monitoring: the agricultural product is acquired directly from the cultivators from countries of Central and South America, the Africa continent and India. Each stock is carefully screened for ochratoxin, and the taste is constantly evaluated in laboratory tests.
The endpoints of our distribution network, either in Italy or in the world, are exclusively Hotels, Restaurants and Coffee shops (Ho.Re.Ca Channel). This choice reflects our desire to avoid direct distribution to a mass consumer base, and also gives us a way to concentrate our efforts on the kind of customers that have fueled our growth over the years.
Our customers are carefully selected and we build reciprocal, ethical relationships with them by assuring a high-level of technical support.